Brand manager interview questions are difficult to come across online. Even when you find the occasional query list, it is tough to understand what each of the questions means and how to properly answer them. It is crucial to understand the potential branch manager interview questions.
They give you a great way to prepare for the entire interview and significantly boost your odds of getting the job you dream of.
Reading and understanding these questions make you seem like a serious and passionate candidate. In this article, we will discuss the most commonly asked brand manager interview questions and how to respond to them.
What are employers and hiring managers looking for when interviewing people for a brand manager?
Before understanding the wide variety of questions you could be asked during your brand manager interview session, it is necessary to understand the employer’s perspective. Have you ever considered what the interviewer wants to see in you?
Place yourself in their shoes, and think of the qualities that are most crucial to have in their ideal candidate.
There are many different qualities that employers could be looking for, and every company is different with their requirements. They have different clients, goals, and existing teams. However, the following skills are appreciated by essentially every brand:
Leadership and management skills
Brand managers need to be leaders. It is inherent in the title of the job – a manager needs to unite teams and look after them. Great leadership consists of numerous subtraits. For example, the best leaders know how to motivate their employees. They can listen to their concerns and have great decision-making skills, too. Additionally, great supervisors excel as managers. They are great at delegating tasks and monitoring employee progress.
Interpersonal skills are a somewhat broad category of soft skills, but they are extremely helpful for brand managers. These skills help you build relationships with employees, empathize, actively listen, and perform many other positive tasks.
With interpersonal skills, you can create solid, long-lasting bonds with your employees. This allows you to be viewed positively as a leader while also boosting the employee’s trust in you. When your team trusts you, they are more focused and fulfill more of the tasks you delegate to them.
Communication is an undoubtedly important skill to have if you want to be a supervisor. Communication is key to boosting productivity, motivating employees, and bolstering profits. Great communicators can speak clearly and accurately convey their ideas.
They know how to delegate tasks and assign them to the proper employee. However, communication also includes active listening and engaging employees in their work.
Supervisors are constantly looking to save themselves time and be as productive as possible. They are flooded with so many tasks that it can be difficult to know which to do first. Beginner supervisors may end up failing to meet their goals because of a lack of organization and inefficiency.
However, if you know how to stay organized, you can save yourself both time and frustration, thus benefiting your entire team. Consider using to-do lists and sectioning your workplace into numerous areas that help you remember where your documents are.
You may have heard that being a manager or supervisor is not for everyone. The main reason some people cannot handle this line of work is the immense stress that supervisors feel throughout their career.
However, you need to develop effective stress-coping mechanisms if you wish to pursue this career. In addition, you should learn to avoid stress whenever possible by not participating in unnecessary escalations.
The deep breath strategy and reminding yourself of your passion for this job can both reduce burnout and stress.
While it would be great to add extra hours to the day, the reality is that this is impossible. You are stuck with 24 hours. Your job as a supervisor is to make the most out of this time. If you work efficiently, you can achieve far more than disengaged managers.
Time management skills are what allow you to unlock this efficiency. They help you prioritize tasks and motivate you to accomplish your goals. Start by using planners and setting time-bound goals for yourself.
You might be wondering: why do supervisors need teamwork, if they are at the top of the team, simply delegating tasks? This is a common misconception; supervisors are as much a part of the team as any other team member.
It is even more crucial for them to have teamwork skills, for it is their job to unite the team with a common goal. Listen to team members and allow them to have input in your decision-making as an initial way to boost your teamwork abilities.
26 Brand Manager Interview Questions and Answers
Now that you are aware of what interviewers are looking for in their candidates, it is also crucial to understand the potential interview questions you may be asked. As previously mentioned, every workplace is unique.
Therefore, some of these questions may not be asked. However, learning about these queries and preparing answers will help you get prepared and stay confident during the interview. A few of the potential questions you may be asked include:
General Interview Questions
1. What made you interested in this particular brand manager job?
You need to have a genuine reason behind wanting to become a brand manager. The job can be difficult at times and can cause stress. Therefore, something deep down has to motivate you.
This is a chance to show your passion for the industry, the position, and the particular company you applied to. Answering in a positive way will show that you have commitment and loyalty to the brand.
One way to respond would be: “I applied to this job because it allows me to help a wide variety of people. I have seen that your clients are diverse, ranging from major tech companies to small shops. I recognize all of these businesses need the customer service assistance this company provides and I love the diversity of work that comes with it.”
2. Tell me about your top strengths, especially those related to furthering our brand and marketing.
The interviewer needs to get a solid understanding of your strengths before they hire you. Your strengths and top abilities are what set you apart from the crowd. They are what make you productive and positive while helping you achieve your goals. If you are struggling with finding your strengths, consider taking an online test such as High5.
A sample answer could be: “My top marketing strength is communication. I can change my communication strategy to meet any client. I will ensure my presentations cover the needs of the clients, and I can clearly outline the benefits of partnering with this call center to our potential clients. I can also use this skill when creating marketing scripts.”
3. Tell me about the brands you currently look up to. What about their brand identity development stands out?
Every business has its own unique brand identity. In general, brand identity is how your customers and employees perceive you as a company. You could be viewed as welcoming, caring, passionate, aggressive, competitive, or any other quality.
Consider the brands that you are inspired by, and note why they inspire you. Then, think about how they are viewed by the public and their employees as well as the steps they took to get this recognition.
When answering, you could reply with something like: “I look up to Amazon as a company. They have been known for their customer-centric approach to customer service. Amazon’s CEO calls them the most customer-centric company, after all. I believe that any company that puts customers first will be viewed positively by those customers, and that is what I would do as a supervisor.”
4. Do you have any career goals besides being a brand manager?
Having goals shows your seriousness as a candidate. It shows you are thinking about the future, and care about your work. If you answer in a way that is related to the job you are currently applying to, this would be extremely intriguing to the interviewer.
It would show you are interested in personal growth, while still being committed to the same industry. People who stick to the industry are loyal and passionate, which is exactly the type of person they want to hire.
One way you could respond: “My top career goal is to continue working up the ladder in this industry. While I want to begin with being a supervisor, I want to eventually have a national position in managing call centers. This way, I could use my knowledge to help as many employees in this brand as possible.”
5. What is brand management? What is its importance and how will you add to our brand’s management?
This is a question that aims to see how educated you are on the topic of brand management. This is a key topic of discussion that will likely be focused on greatly during your interview. Highlight not only what brand management is, but also how it is important and the tools you will use to boost the brand’s visibility. Then, provide evidence of these strategic successes if you have any.
For instance, you could respond with: “The brand management strategy is the tools and steps you take as a manager or supervisor to lead your team. This includes motivating employees, marketing, and speaking to customers directly. In other words, it is spreading the good message behind your brand. I will have consistent feedback sessions from our top clients, as well as look at survey data about our performance.”
Experience and Background Interview Questions
6. What were your previous job positions? How have they prepared you for this role?
The interviewer wants to make sure you have what it takes to thrive in the sometimes stressful positions brand managers face. The best way to prove you have these skills is to speak about your experience.
There will likely be numerous questions centered around your experience throughout the interview. If you do not have much experience, this does not necessarily mean you will not get the job. But, if you do have experience, ensure you use that to your advantage.
A sample response is: “I have been a manager for the customer service department at a local fashion retailer. I had worked with many different customers needing unique clothing, and I learned how to communicate effectively, lead a team, give presentations, and many other skills. I can use these lessons to ensure this organization is customer-centric.”
7. Tell me about your experience in marketing. Were your campaigns successful?
One of the key duties of nearly any brand manager is overseeing marketing. Marketing is important in getting the message of a brand out to the public.
Therefore, you could have a great company, but without marketing, no one would know of your existence. This is another opportunity to prove you have the skills and experience to succeed in this job.
When responding, you could say something along the lines of: “I have a significant amount of experience in marketing. I have run marketing campaigns for small businesses and large brands alike. These campaigns ended up boosting sales up to 50% from the last marketing manager.”
8. When testing a brand marketing strategy, have you ever found your plan to fail? What do you think caused the failure?
The reality is that not every marketing campaign will go flawlessly. Some campaigns may even be outright failures, and this happens to even great marketing managers.
However, you should be able to adapt to these circumstances quickly and establish a new plan to overcome these setbacks. If you answer honestly, it will show your adaptability and self-awareness.
A sample response is: “Yes, although I try my best to run successful campaigns, a few campaigns have fallen short of my goals. At one point, my team spent over $10,000 targeting the wrong audience with our ads. We realized that with our online advertising, we need to stay focused on a specific group of people instead of doing mass marketing. Once we made that change, the campaign became successful.”
9. What is your experience with using software for marketing? What benefits have you seen from it?
Today’s world is centered around technology. It is being used more and more by businesses as well. You need to leverage the possibilities offered by technology if you wish to maximize your business successes.
When answering, you should note not just what software you used, but how you used it and the positive effects on the team as a whole.
One way to respond would be: “I have used many different software tools when working in this industry. For one, I have used Google and Facebook ads the most. We have run major campaigns on these networks and collected thousands of data points as well. These campaigns were far more effective than email blasting or TV ads.”
10. Have you ever had major disagreements with your prior organization’s leaders when it came to brand management? How did you handle this?
Although it is great to strive for cooperation and agreement between the entire team, you will occasionally have disagreements. This is only natural. However, you need to have effective methods of resolving these quarrels and disagreements.
If you highlight a time when you respectfully stood up for your values and ideas during your last job, this will be viewed extremely positively by the interviewer.
One way to respond is: “There have been times when I disagreed with my prior team’s leader, but they were rare. When they did occur, I made sure to stand up for what I thought was the correct business path. For instance, when the leader wanted to abandon one of our loyal clients, I stood against this. In the end, we found a way to both expand our business while staying loyal to our clients by working together.”
11. Throughout your career, have you ever worked for a business whose brand you struggled to understand? If so, please give me some examples.
There can sometimes be confusion, even for the greatest brand managers, about what a certain brand truly stands for. This is especially common for startups, who may not have found their identity yet. You should be humble when answering.
If you admit you have been confused, use this example as an opportunity to show how much you have grown and learned from that point.
You could answer with something along the lines of: “There have been a few occasions when I did not understand a brand’s values and what their goals were. This occurred to me when working with a local tech startup. They seemed to be focused on creating wealth, not helping the customers, so they did not have the right values, or really any values, in mind.”
12. Tell me about the five levels of brand recognition. What is their impact on brand identity?
This is a question that tests your knowledge of brand identity, which is absolutely crucial for brand managers. In other words, the interviewer wants to make sure you have done your homework before hiring you.
Ensure you have a solid basis for your understanding of brand recognition by reading books or articles on the topic.
A sample response is: “The five steps of brand recognition are awareness, preference, reputation, trust, and loyalty. They provide an outline for how to create long-lasting relationships with your clients. I have followed these steps to design brand management programs for prior businesses. They help unite employees behind a common identity and showcase the identity to clients.”
13. It can be beneficial to tie a brand’s image in with trendy or charitable ideas. Have you ever done this? If yes, could you give a few examples?
One of the most commonly used techniques in brand management is capitalizing on trends, sometimes even partnering with volunteer groups to boost a brand’s identity.
Your job is to ensure the brand has a positive image, and this is a great way to do that. Thus, if you have experience and examples of you successfully doing this, ensure you tell them to the interviewer.
You could respond with something such as: “I have experience tying a brand’s identity to both philanthropic causes and trends. For example, I partnered with several TikTok influencers to spread the news of a skincare brand I worked for. We also partnered with skin disease researchers to raise awareness of Psoriasis, which we have a cream treating.”
14. What is your experience with leveraging social media to achieve brand goals?
Businesses no longer spend the vast majority of their money on television ads. Social media has become the new television, and it is the main form of advertising done by most major brands.
You need to have experience with this marketing medium to land the most high-profile brand management positions.
A sample response is: “I have used virtually every popular social media medium for marketing. I have experience using Facebook, Twitter, Instagram, LinkedIn, and numerous other platforms for skincare marketing. We were able to boost sales and profits while reaching a younger audience (mid-20s to 30s), which was one of our top goals.”
Role-specific interview questions
15. Have you researched our brand’s marketing approach? If yes, what would you change and keep? Why would you make these particular changes?
This is another query that tests whether or not you did your homework. You need to make sure you are familiar with the brand you are applying to.
Ensure you look over their website, talk to employees if you know any, read the job description, and learn as much as possible about their current brand management. Then, highlight your ideals changes and why, tying the ‘why’ back to helping the brand and the brand’s customers.
When answering, you could state something such as: “I have researched your brand extensively. I think you currently have a great brand management strategy, but I would make some tweaks. For example, I noticed you were not running any ads on Facebook. This is making you lose out on potentially millions of page views, and thousands of customers.”
16. Think of our competitors. Do you think they do any marketing better than us? If so, in what way?
Businesses are constantly trying to improve. This can be especially difficult in an ever-changing business environment. However, it is certainly doable. You first need to be aware of what needs to improve. As a brand manager, finding these weaknesses will be a major part of your job.
Research how the business you are applying to fits in with the market and how it can improve to answer this question and prove you are knowledgeable.
To respond, you could say: “I believe your business stands out as one of the best in the market. However, some changes need to be made to the brand’s marketing to take your success to the next level. For example, you should try diversifying which platforms you market on, Your competitors have profiles on Instagram and LinkedIn and consistently advertise there, while your brand does not.”
17. Do you believe our company needs rebranding? Even if not, how would you hypothetically perform a rebranding?
Every so often, businesses need to change their brand image a bit. This is done to keep modern and capitalize on trends most often, or when company values change. You need to realize businesses are adaptable and constantly changing.
Therefore, having a rebranding strategy is a must for any company. As a brand manager, you will be overseeing rebranding, and it must be done in a way beneficial to both the brand and the customers.
A sample answer would be: “I do not believe your brand currently needs a rebranding, since it is successful in consistently attracting clients. If a rebranding became necessary, I would implement small changes and look at the data from the industry to determine what customers look for in a company. Then, I will align the company with that data.”
18. Suppose somebody posted a nasty lie about our company on social media. What would you do about this?
Social media is not known as the most honest place. In fact, many businesses are often smeared on social media. This is a serious problem you may have to confront as the brand manager.
First, recognize this threat, and then develop a strategy for countering the negative effects of the negative social media post. This will show the interviewer your critical thinking skills and adaptability.
When responding, you could say something along the lines of: “I know many businesses have been slammed with negativity on social media. This happened to one of the businesses I led as well. To combat the issue, I would interact with the negative reviewer and prove they are spreading a lie, as well as report them to the social media platform.”
19. How would you use analytical data software to help us achieve our brand goals?
We have previously mentioned how technology, such as social media, could be used to hurt businesses. However, technology could also be used as a force for good.
You can leverage data software to better understand your customers and create better campaigns, for example. Show your tech savviness and critical thought by giving an in-depth answer to the question.
An answer could look like this: “One of the ways I could use analytical data software to benefit this team is by using it to boost efficiency. It can help me identify what target audiences are most appropriate, and the type of marketing campaigns they react to best. This would save us both time and money.”
20. How do you determine whether to use a line extension brand strategy or a brand extension brand strategy?
These are two terms that will be familiar to nearly every brand manager. The line extension strategy focuses on adding new products to an existing brand line. On the other hand, a brand extension strategy uses the brand’s existing reputation to market a completely new item to the public.
You should not only know of these two strategies, but also recognize their differences, and when to use which.
One way you could respond is: “I believe that a line extension brand strategy is more efficient when working on a budget, or when you want people to buy products in bundles. However, a brand extension strategy is also useful, especially when you want to build loyalty to the brand as a whole.”
21. Suppose we have a brand management and marketing budget cut. How would you prioritize where to invest the limited cash?
The reality is that businesses do not have an unlimited amount of money to tap into. They need to be calculated and frugal in their marketing tactics.
Therefore, you need a prioritization strategy. Think about what type of marketing works best for businesses. Tell the interviewer this is what you will focus on, and explain why it is important as well.
A sample answer could be: “The best way to determine what marketing to prioritize is to look at prior campaign results. Those that were most successful, and the platforms bringing the most success, should be focused on. There should be less experimentation on a budget. I believe that Facebook marketing should be included, for instance, because it has shown to be effective for brands like yours and Facebook has a great, diverse audience for this product.”
Behavioral interview questions
22. Tell us about your marketing efficiency, Have you ever performed a campaign both under budget and before it was due?
Efficiency is a keyword for interviewers, especially when it comes to the brand manager position. You need to be wise with how you spend a company’s money. The best way to prove you have a great reputation is by giving examples of your extreme efficiency.
You can do this by providing an instance in which you ran a successful marketing campaign both under budget and in a short time frame.
A sample answer is: “Yes, I have run a few campaigns that were both under budget and finished earlier than planned. For example, we did a significant amount of research on our audience before launching a campaign for a dropshipping supplier. We partnered with drop shipping influencers and did Google advertising. In the end, we generated over double the clicks and 3 times the sales than any other campaign, all for less money than usual.”
23. Have you ever run a campaign that took an unexpected turn? How did you continue the campaign?
The reality of business is that unexpected events happen far more than you would expect. They are often impossible to plan for. This is why adaptability is a necessary skill for any brand manager or any business leader in general.
Give an example that illustrates your adaptability, and how you were able to turn a seemingly doomed campaign into a successful one to impress the interviewer.
For instance, you could respond with: “Several of my campaigns have had unexpected turns. I had to make decisions quickly to solve the problems that came up with these campaigns. For instance, a campaign we ran on TikTok ended up having a broken link. We did gain many followers from the campaign, so we created a second video with a functional link for them, and fixed the link on the initial video quickly as well.”
24. Do any of your hobbies or non-work activities contribute to your marketing skills? If so, which ones?
The best marketers tend to be obsessed with their jobs. This means they never switch off the ‘work’ button. Even their hobbies can relate back to marketing. If this does not sound like you, this does not mean that you cannot be a great marketer. But, if you could connect your activities outside of work back to a passion for marketing, you would seem like a great candidate.
A sample answer is: “Yes, some of my hobbies help me become a better marketer. For example, I am a big fan of rock climbing and skydiving. These activities are both extremely dangerous. But, by tackling my fears of heights, I learn how to deal with danger and stress. These lessons can be applied to my job as well.”
25. Suppose the CEO says you need to re-evaluate or blog. How would you go about doing this?
The blog is one of the most important and commonly used methods for businesses to reach their clients or even potential clients. Blogging needs to be consistent for it to be effective.
In addition, it needs to be focused on a target audience. Highlight how you would ensure the blog does this, and the method you use for evaluating the blog.
When responding, you could provide an answer such as: “I would first look at the way the blog is structured. I want the blog to be visually appealing and captivating. Then, I will evaluate what we are writing about. Our topics need to align with the needs of our customers. Finally, I will look at which topics get the most engagement from customers to get better insights on what they like best.”
26. Suppose we hire you, and there is a product launch occurring soon. How would you handle this? Tell us what you would do.
New product launches are like the Olympics for brand managers. This is what they train to do, and where their skills are truly tested. If you are new to the company, doing product launches can be tough.
When answering, highlight how your prior experience could help you. Showcase your knowledge of the industry and the company you are applying to work for.
When replying, you could say something along the lines of: “I would look over which campaigns were most successful to get some inspiration. In addition, I would seek feedback from other employees in the marketing department to make the launch a team effort. We would continuously monitor the outcomes of the launch to see if the strategy is effective and what needs to be worked on.”
Questions for You to Ask in a Brand Manager Job Interview
Now that you have looked at a comprehensive list of brand manager interview questions, you are hopefully starting to feel more confident and less stressed about your job interview. If that is the case, congratulations! You have taken the first step to preparing for your interview.
However, there are a few other steps you could take to boost your odds of acquiring the job you dream of. One of these steps is extremely simple: asking questions to the interviewer.
If you ask the right questions, you will appear engaged and passionate. A few of the best questions you could ask include:
- How quickly are you looking to hire your next brand manager?
- Who will be my boss or supervisor? Do I report to national, regional, or local management?
- Do you train newly hired brand managers? If so, what is your program for doing so?
- What type of performance review tools do you use? How often are the reviews?
- Could you tell me about the management style you would like to see in this brand? What is the current leadership like?
- What is the ideal brand manager, in your eyes?
How To Prepare for a Brand Manager Job Interview
You have now succeeded in reading through a comprehensive list of potential interview questions. This may seem like enough preparation, but the reality is, there is definitely more you could do. If you want to maximize your odds of acquiring this brand manager job, you need to prepare even more. Simply reading through interview questions is not enough.
For one, you could start by re-reading the list of interview questions listed in this article. This time, though, create a draft answer along with each of the questions. You should look at the sample answer provided with each query for some inspiration. Think back to your own experiences and most successful career moments. Remember them so you can bring them up during the interview.
You also need to have a solid background in the business you are applying to. This means you need to look over their social media, blog, and any online presence. Note what they are doing well with their marketing and what needs to be worked on. Understand the company’s values, goals, clients, and existing team. If you have the chance to speak to former or current employees, take the opportunity to learn as much as possible about the business.
All of the previously mentioned techniques are great for interview preparation. In addition to those approaches, you should also try using the STAR method. The STAR technique is one of the most commonly used narrative-making methods. And, since many interview questions revolve around you creating narratives, it is extremely beneficial to understand.
STAR is an acronym standing for situation, task, action, and result. The S or situation reminds you to describe the environment before starting a narrative. Say who was there, where you were, and what was going on. Then, the T represents your task – your role in the situation. The A or action is what you did in this encounter. Finally, R is for reaction. In other words: what was the impact of your actions?
What does a brand manager do in marketing?
A brand manager is one of the most important figures on a marketing team. They participate in a wide variety of tasks. For one, they consistently re-evaluate the efficacy of marketing campaigns. Brand managers play a key role in planning and executing new product launches.
They are in charge of finding which audiences to market to and which marketing mediums to use. In essence, the brand manager is in charge of nearly all aspects of marketing, or at least has input in nearly all aspects of marketing campaigns.
What makes you a good brand manager?
Brand managers need to have a wide variety of skills to be successful in their careers. For one, they need to be great communicators. Brand managers will be speaking to employees in the marketing department on a daily basis.
They will also be in close contact with the company’s customers. In addition, they must also be critical thinkers and problem solvers. They must adapt to problems as quickly as possible to maintain the success of a marketing campaign.
Other skills brand managers should have included leadership, teamwork, interpersonal skills, organization, stress resistance, and time management.
What is the difference between a brand manager and a marketing manager?
Brand managers are often confused with marketing managers. The two position’s job descriptions may sound alike, but their roles do differ in many ways. The brand manager is responsible for creating an image of the brand in the minds of consumers.
They focus on building brand loyalty and finding audiences that align with the company’s values and needs. Brand managers often use marketing as a way to do this, but building a brand is about more than just marketing.
Marketing managers, on the other hand, focus solely on marketing. They create marketing campaigns for specific products.